SLOW FASHION. INSPIRED BY NATURE.
Florawear is a proud slow fashion brand with a desire to ensure that the clothes we put on our bodies are safe, clean, and made from natural means. The fashion industry is notorious for waste and its negative impact on the environment, and we’re proud to play a role in reversing the trend.
DYES
MADE FROM ORGANIC, LOCALLY SOURCED MATERIALS
Florawear’s botanically dyed clothes are hand-dyed on Martha’s Vineyard by Blossom. Each garment is dyed using roots, berries, leaves, bugs, lichen, flowers, bark, wood, or minerals. A combination of bundle dyeing and dip dyeing is used to give each item a beautiful pattern using the least amount of water possible. Her approach to dyeing involves finding the beauty in what’s in season or available that feels like the most sustainable option. Blossom has a dye garden where she grows her own dye materials, forages for dye materials, supports pigment farmers, and up-cycles waste from her local community, turning it all into sustainable, non-toxic dye.
FABRICS
SUSTAINABLY SOURCED FROM OVERSTOCK AND UP-CYCLYED MATERIALS
Florawear’s clothes are created in small batches, using organic natural fibers, dead-stock fabrics, up-cycled materials, or handmade artisan fabrics. Organic cottons are sourced from mills that exclusively employ organic and sustainable practices. Dead-stock fabrics are obtained based on availability and used in our designs until completely utilized. This practice aids in reducing fabric waste and ensures minimal leftover material. Dresses crafted from up-cycled sarees are unique, each preserving a remarkable piece of fabric, granting it a renewed purpose. We collaborate with and support artisans who specialize in crafting fabrics using traditional techniques, thereby contributing to the preservation of their sustainable craftsmanship.
DESIGNS
INSPIRED BY NATURE. SMALL BATCH, HAND MADE AND ONE OF A KIND
We stand by timeless designs crafted with care. Our commitment revolves around people, planet, and profit. Everyone along our supply chain receives fair wages and utmost respect and kindness. Each product is released only when completed, without rigid production deadlines. This approach lets everyone involved work comfortably, ensuring each item gets the attention and detail it deserves.
BLOSSOM SCHMITT
OWNER AND FOUNDER
A flower farmer and an accomplished floral designer, Florawear founder Blossom Schmitt’s work has been featured in WellWed, The Knot, Gold Country Weddings, and Sweet Violet Bride.
A native of Ithaca, New York, Blossom is a Cornell University graduate where her studies focused on sustainable agriculture and plant sciences. At Cornell, Blossom discovered the rich history and creative science of natural dyes.
Florawear and Blossom are based on the beautiful island of Martha’s Vineyard where rugged clay cliffs, rich earth pigments and the turquoise blues and emerald greens of the local waters inspire her palette daily.
Blossom teaches workshops and still sells at art markets, where she has the opportunity to connect with people from all over the world and talk about natural dyes.